"The Zimbabwean" Ad Campaign




The Zimbabwean is a newspaper published by exiled Zimbabwean journalists out of the UK. Unfortunately, the import costs involved with sending it to Zimbabwe (55 cents) makes it unaffordable for the average Zimbabwean to buy. So they've set up a bunch of billboards and temporary outdoor installations in Johannesburg (to highlight the ridiculous level of inflation and increase sales in South Africa) made of actual Zimbabwe currency. Turns out using the money is actually cheaper than using regular paper. The billboard uses all denominations of currency, including the recently introduced 100 trillion (!) dollar note.
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